2010年11月23日星期二

New Era Hats, Not Only A Cap

We have seen many hip-hop and R & B stars as well as people of fashion had a DC Shoes Hats in any occasion. We can also look that the well-know brands all over the world join with New Era, bring out cooperate style. This is not as simple as a cap.
The hat company E Koch Cap Co. was started in 1920 by Ehrhardt Koch in New York, with only 14 other employees working for him. The name of company was officially changed to New Era in 1922. In 1932, this company designed their first baseball cap version and then achieved the right as the only agent of the hat for Cleveland Indians professional baseball team. This is the first specialized team for them. By 1940s, New Era had changed to specially supply hats for many professional baseball teams and immediately competed fiercely with such brands as Wilson, Spalding, Rawlings and so on. In the end of 1940s, New Era was mainly engaged in producing the caps with adjustable device. By 1954, New Era integrated Brooklyn style to re-design cap’s outline and color match, and it named the collection as 59 Fifty. By 1965, New Era Hats had provided hats to 10 Major Baseball League Teams. New Era designed the unique “full closure” hat in 1969. To 1974, New Era dedicated hats to 20-24 Major Baseball League Teams. In the beginning of the eighties of the twenties century, New Era could not only provide team caps for 23 MLB teams, they also got vast orders coming from schools, local enterprises, international baseball teams and golf teams, etc..
In 1986, New Era created a cap to Major League Baseball, named “MLB Diamond Collection”, and also sold them to the people. Such move achieved huge success, and New Era cap could match any clothes at that time. Thus New Era Cap had become one popular tendency. In 1993, hats completely defeated its then major rivals and got the exclusively supplying license granted by American MLB.
In 1996 the famous black American director Spike Lee asked the New Era in person to design the New York Yankees team cap with a full red and white word in font, when he was directing a film, which made New Era famous at that time. Lingering at the American streets, you can find yourself in the world of New Era. Almost everyone is wearing New Era cap.
In 2006, the headquarter of New Era Cap Company in suburb of Buffalo was moved to the downtown city. In the same year, the first flagship store was opened in SOHO zone in New York in May and the second was set up in Buffalo, hometown of New Era, in Decemb March 2007, New Era not only was strict demand to design, and also had courage to create a new design. In hat material, on the basis of 100% pure wool, the company also introduced 100% polyester of an excellent performance as a raw material. This also marks the first change in the traditional hat manufacture after 20 years. 2007 New Era opened its third flagship store in London and in August other flagship stores were opened in Toronto, Queen Street, Atlanta, Berlin, Birmingham, in Japan, South Korea.
Since New Era Caps appeared in the film of famous black director Spike Lee in 1996, New Era has not only been a commodity deep into people's life, but also stand for a kind of culture, and a kind of big popular trend.

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