2010年10月17日星期日

New Era Hats, Far More Than Caps

There are lots of hip-pop stars, R&B huge stars, and fashionable people to wear New Era Hats in different occasions. We can also find famous brands in the world join force with New Era to promote joint type. This is not just a hat.
In1920, Ehrhardt Koch in New York Buffalo formally established a hat company E Koch Cap Co. that only 14 employees. In 1922, the company officially changed its name to New Era company. In 1932, the company designed their first version of baseball cap and won exclusive license to supply for Cleveland Indians’ professional baseball team. This was their first dedicated team. In 1940s, New Era has become a kind of hat that provided for professional baseball team. And then had a fierce competition with Wilson, Spalding, Rawlings and other brands. In the late forties, New Era mainly manufactured the hat with adjustable devices. In 1954, they combined Brooklyn style and re-designed the shape and color matching of hat, renaming this series 59Fifty. In 1965, red bull hats had provided team cap for 10 Major League Baseball teams. In 1969 New Era designed a unique "full closure" cap. Until 1974, New Era exclusively provided the team cap for 20 to 24 Major League Baseball teams. In the early eighties of the twentieth century, New Era is not only able to provide 23 teams of Major League Baseball team cap, but also received a large number of orders from the schools, the local businesses, the international baseball teams, golf teams
In 1986, New Era introduced a cap called the MLB Diamond Collection section to the Major League Baseball, and also sold to the public. The act was a great success, even at that time, New Era hat can be matched with anything has become a popular trend. In 1993, monster energy hats beated their major competitors thoroughly of that time and got the Certificate of Profession Supply Factory awarded by America professional baseball Major League.
In 1996, the famous black American director Spike Lee directed a film personally asked New Era to design a full red team cap with white font of the New York Yankees team for him, which then made the New Era raise a great fame. In the streets of the U.S., no matter what are the adults or children, men or women, all the trades will see the figure wearing New Era hats.
In 2006, New Era Cap Company moved its headquarters from suburban Buffalo to downtown area. In the same year, the first flagship store opened in the SOHO district of New York City in May, and the second one opened in Buffalo which was the hometown of New In March,2007, New Era not only required a strict design but also was addicted to innovation. On cap materials, on the basis of using 100% pure wool, the company has also introduced the excellent performance of 100% polyester as a raw material. This also standed for their first major change on the traditional process of hats after 20 years. In 2007 Spring, the third New Era flagship store was opened in London, the same year in August, New Era opened its flagship stores one after another in Toronto, Queen Street, Atlanta, Berlin, Birmingham, Japan, Korea and other countries.
From 1996 when New Era hat appeared in the famous black director Spike Lee's films since, New Era has not only entered the lives of people as a commodity, it also represented a culture and a big popular trend.

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