2010年10月31日星期日

New Era Hats, Not Just A Hat

There are a lot of hip-pop, R&B celebrities and fashionable people are wearing red bull hats no matter the occasion is. We also have seen many well-known brands cooperate with New Era to introduce cooperative hats. It is not simple just as a hat.
In 1920, Ehrhardt Koch formally established a hat company E Koch Cap Co. only with 14 employees in Buffalo of New York. In 1922, the company officially changed its name to New Era companies. In 1932, the company designed their first version of baseball cap, and then got an exclusive license and started to supply specifically Cleveland Indians (Cleveland Indians) professional baseball team for hat. This is their first specifical team. In 1940s, New Era provided caps for several professional baseball teams and then began to compete with other cap brands like Wilson, Spalding and Rawlings. In the late forties New Era has been mainly in the production of hats with adjustable size. By 1954, they combined Brooklyn style and re-designed the shape and color of the hat and renamed this series 59Fifty. In 1965, monster energy hats had offered caps to 10 baseball teams. In 1969, New Era designed the unique full zip-closure caps. In 1974, New Era had offered baseball caps for 20 to 24 baseball teams. In the early eighties of the twentieth century, New Era is not only able to provide 23 teams of Major League Baseball team cap, but also received a large number of orders from the schools, the local businesses, the international baseball teams, golf teams
In 1986, New Era created a cap to Major League Baseball, named “MLB Diamond Collection”, and also sold them to the people. This action achieved great success; even that wearing anything matched with New Era Hats became a popular trend. In 1993, nfl hats beated their major competitors thoroughly of that time and got the Certificate of Profession Supply Factory awarded by America professional baseball Major League.
Spike Lee, a famous American black director, individually demanded that New Era design a completely red cap with white letters “New York Yankees”, which made New Era famous again. Whether adults or children, whether men or women, people from all kinds of business were wearing New Era hats in the street in America.
In 2006, New Era Cap Company moved its headquarters from Buffalo's suburbs to downtown area. In the same year in May New Era Cap Company opened the first flagship store in the SOHO district in New York City. In November of the same year the second flagshi In March,2007, New Era not only required a strict design but also was addicted to innovation. About the material of hat, the company adopted the 100% terylene with good performance as the raw material based on the 100% pure wool. And this marked the first important change after 20 tears of traditional hat craft. In 2007’s spring, New Era’s third flagship store opened in London, in August of the same year, New Era opened its flagship stores one by one in Toronto, Queen Street, Atlanta, Berlin, Birmingham, Japan, the South Korea.
From 1996 when New Era hat appeared in the famous black director Spike Lee's films since, New Era has not only entered the lives of people as a commodity, it also represented a culture and a big popular trend.

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